Where the athlete meets the human.

A bespoke model to meet the mental wellbeing needs of elite sports people

Proactive Personal Powerful

About Us

A team of specialised professionals to meet the bespoke needs of each player

Combining over 23 years of clinical and coaching expertise, Alex guides the team to offer unique, personalised life coaching to elite athletes.

Founded by Alex Manos

“I saw too many athletes managing silent struggles. That’s why I created A.L.C. to help players work on themselves in the same way they work on their game.”

FORMER ATHLETES INCLUDE

Crystal Palace FC

Jack Draper

James Ward

Crystal Palace FC • Jack Draper • James Ward •

Built for athletes.

Focused on their future.

Help your players manage

A soccer player kicking a soccer ball on the field, black and white image.

CHOOSE A.L.C.

Backing elite athletes in every moment.

From the spotlight to the silence.

SELF-AWARENESS

A female tennis player in a sports bra holding a tennis racket, preparing to hit a ball amid a smoky, dark background.

RAISING

Holistic, long-term, relationship-based support that goes beyond sports psychology.

CONTINUITY

DISCRETION

HOLISTIC

CONSISTENT

PROACTIVE

TRUST

CONTINUITY • DISCRETION • HOLISTIC • CONSISTENT • PROACTIVE • TRUST •

A woman with athletic build holding a football, with her face in profile against a dark background.

INSIGHTS

A man with short hair, pressing his forehead against a soccer ball, in a black and white photo.

Don’t catch up,

Stay ahead.

Mental clarity

Increased self-awareness and confidence

Improved sleep, energy, and stress resilience

Tools to navigate injuries, transitions, and setbacks

A trusted space to think, reflect, and grow

Improved habits and decision making

Rear view of a man with short dark hair, wearing a sleeveless sports shirt, raising both arms in victory against a black background.

YOUR ASSETS

OUR PRIORITY

We will act as discreet wellbeing partners for your talent

We will help players navigate transitions

We will reduce the mental and emotional strain of elite sport

We will offload the pressure on agents and non playing staff

We will build sustainable resilience in your squad

We will act as discreet wellbeing partners for your talent We will help players navigate transitions We will reduce the mental and emotional strain of elite sport We will offload the pressure on agents and non playing staff We will build sustainable resilience in your squad

TESTIMONIALS

“Alex has a vast wealth of experience and knowledge working in professional sporting environments. His passion, integrity and work ethic are second to none and I have happily referred tennis professionals his way! A comprehensive support program tailored to any individual's specific needs. Anybody serious in fully recognising their potential should be looking to build a tailored approach and Alex’s experience and expertise in a one stop space is essential.”

JAMES TROTTMAN

Tennis Coach to GB No1 Jack Draper

“I signed up for a period of 6 months which included a deep dive 4 hour session. Seems like a long time to work one on one with someone but it was actually incredibly effective and we went to a much deeper explorative level than an hours session.

Alex used some very effective tools, along with his knowledge, intuition and ability to ask questions which disrupt your perhaps blinkered thinking, allowing me to see the bigger in myself. This lead me to launch an online course I’d had in my head for 4 years. I’m very grateful for his dedication to growth and human development and his ability to translate that into practical down to earth realistic material and I highly recommend working with him.”

JANE BAKER

Director @JaneBakerPhysio

DOUGIE FREEDMAN

Ex professional footballer, manager and sporting director

“Alex has a vast wealth of experience and knowledge working in professional sporting environments. His passion, integrity and work ethic are second to none and I have happily referred tennis professionals his way! A comprehensive support program tailored to any individual's specific needs. Anybody serious in fully recognising their potential should be looking to build a tailored approach and Alex’s experience and expertise in a one stop space is essential.”

HANNAH AYKROYD

Managing Director at Aykroyd & Co

“Alex has a vast wealth of experience and knowledge working in professional sporting environments. His passion, integrity and work ethic are second to none and I have happily referred tennis professionals his way! A comprehensive support program tailored to any individual's specific needs. Anybody serious in fully recognising their potential should be looking to build a tailored approach and Alex’s experience and expertise in a one stop space is essential.”

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Contact us

Contact us