Where the athlete meets the human.
A bespoke model to meet the mental wellbeing needs of elite sports people
Proactive Personal Powerful
About Us
A team of specialised professionals to meet the bespoke needs of each player
Combining over 23 years of clinical and coaching expertise, Alex guides the team to offer unique, personalised life coaching to elite athletes.
“I saw too many athletes managing silent struggles. That’s why I created A.L.C. to help players work on themselves in the same way they work on their game.”
Founded by Alex Manos
FORMER ATHLETES INCLUDE
Crystal Palace FC
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Jack Draper
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James Ward
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Crystal Palace FC • Jack Draper • James Ward •
Built for athletes.
Focused on their future.
Help your players manage
CHOOSE A.L.C.
Backing elite athletes in every moment.
From the spotlight to the silence.
RAISING
SELF-AWARENESS
Holistic, long-term, relationship-based support that goes beyond sports psychology.
CONTINUITY
•
DISCRETION
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HOLISTIC
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CONSISTENT
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PROACTIVE
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TRUST
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CONTINUITY • DISCRETION • HOLISTIC • CONSISTENT • PROACTIVE • TRUST •
INSIGHTS
Don’t catch up,
Stay ahead.
Mental clarity
Increased self-awareness and confidence
Improved sleep, energy, and stress resilience
Tools to navigate injuries, transitions, and setbacks
A trusted space to think, reflect, and grow
Improved habits and decision making
YOUR ASSETS
We will act as discreet wellbeing partners for your talent
We will help players navigate transitions
We will reduce the mental and emotional strain of elite sport
We will offload the pressure on agents and non playing staff
We will build sustainable resilience in your squad
We will act as discreet wellbeing partners for your talent We will help players navigate transitions We will reduce the mental and emotional strain of elite sport We will offload the pressure on agents and non playing staff We will build sustainable resilience in your squad
OUR PRIORITY
“Alex has a vast wealth of experience and knowledge working in professional sporting environments. His passion, integrity and work ethic are second to none and I have happily referred tennis professionals his way!
A comprehensive support program tailored to any individual's specific needs. Anybody serious in fully recognising their potential should be looking to build a tailored approach and Alex’s experience and expertise in a one stop space is essential.”
JAMES TROTTMAN
Tennis Coach to GB No1 Jack Draper
TESTIMONIALS
“At the outset I was quite sceptical at the concept of coaching but Alex's ability to ask all the right questions to elicit responses which made me really take stock and think was so worth it. It's all done in a gentle, guiding way to encourage you to make big changes which often I hadn't really realised I'd implemented until we next sat down together. I can highly recommend Alex - he is personable and really cares about helping you achieve calm in a busy life whilst realising your goals and ambitions.”
HANNAH AYKROYD
Managing Director at Aykroyd & Co
“I hired Alex to be my full time Physio back in 2017 when I was struggling with a chronic knee injury and couldn’t play. He worked with me for a year full time and in that time quickly got me to see the best people to diagnose and treat the injury, which together with his rehab allowed me to return to competitive tennis for 3 more years. We have continued our professional relationship but also became close friends in that time and since. I know how committed he is to his new career and this work with elite athletes and I have no doubt his coaching and holistic approach will improve the lives of many athletes in the future.”
JAMES WARD
British former professional tennis player
“I have had the privilege of knowing Alex for over twenty years in a professional capacity. He has significantly contributed to my well-being alongside my personal development. I would characterize Alex as a trustworthy and empathetic practitioner who consistently strives to maintain his high standards and is willing to go the extra mile.”
DOUGIE FREEDMAN
Ex professional footballer, manager and sporting director
“I signed up for a period of I believe 6 months - We started with a couple of sessions then Alex suggested a deep dive- 4 hour session. Seems like a long time to work one on one with someone but it was actually incredibly effective and we went to a much deeper explorative level than we could have done in a one hour session. We followed up with weekly sessions and did one more deep dive before ending at the agreed time.
This lead me to making changes in my practice, reaffirming healthy boundaries, self care, networking, and ultimately putting into reality an online course I’d had in my head for 4 years, along with.”
JANE BAKER
Director @JaneBakerPhysio
